When you say nothing at all
It's amazing how you can speak right to my heart :)
I came across three amazing videos that talk about very relevant concepts without actually naming the concepts explicitly. Please enjoy!
Says UX research, but it is strategy
Maxwell Forrest is a UX researcher based in Japan. He gave an amazing talk about how to explore potentials when creating new product categories or entering new markets, especially markets where there are cultural and economic differences. It was an excellent talk about UX research, and everything he covered related directly to strategy.